November 22, 2008

Maximum Music Exposure in Video Games

http://www.artistshousemusic.org/videos/maximum+music+exposure+in+video+games

This link leads to a video clip of an EA video game executive talking about the exposure an artist receives when their song is included in a video game. As EA manufactures and distributes the Madden NFL title, this certainly caught my attention.

An interesting point he made was that having a song on the Madden soundtrack would lead to more exposure than having the #1 song in any country in the world. That’s an unbelievable statistic. With that logic, why wouldn’t you want your song included on one of these sports game soundtracks? He also mentions that the artists hear from all over from fans that have heard their songs in the game. This is a great example of how the realm of sports can provide exposure for musical artists.