November 22, 2008

EA’s Steve Schnur Explains The Hype Behind The Madden Soundtrack [Interview]

Jul. 8, 2008 (Kotaku delivered by Newstex)

This is basically a transcript of the interview I posted earlier from EA’s executive, where he talks about the positive relationship between video games (Madden NFL, in particular) and musicians. This also has some opinion thrown in, and the author seems to agree with Schnur. In what’s described as a win-win-win situation, the article explores how the musicians benefit from being included as they receive a lot more exposure than they may previously have enjoyed. EA benefits from using recognized artists as some people may buy the game if that’s the only way to hear a particular song (it’s been done before.) Fans win because they get to play a good game, and jam to their favorite tunes whilst doing it.